Message Development

BRS turns research into persuasive messages and assists organizations at the national and grass roots levels learn to use these messages in communications:

  • A strong counter-message to the government’s policies post 9/11 for the ACLU.

  • A national, coordinated message among civil rights leaders in opposition to unequal voting districts: Coalition of groups, including the Advancement Project, CCMC, LULAC, and NAACP legal defense fund.

  • A common, positive message on Smart Growth that has guided both national and local organizations to educate and mobilize communities to fight sprawl.

  • National and statewide messages to build support for reforming the death penalty.

  • An updating of the message and profile of civil legal aid, or legal services.  This new message is being used both nationally as well as by local legal services directions around the country.

  • A message to raise the salience and receptivity to affordable housing for an Illinois Housing coalition.

  • A regional message to raise public concern about the eastern forests in the U.S. for The Biodiversity Project.