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BRS’ research in nine Great Lakes states has led
to a message strategy for conservation groups and policy analysts to prepare
a short-term and long-term communications plan to educate the public about
what is needed to protect the Lakes. (Joyce Foundation and Biodiversity Project)
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BRS message advice helped guide the successful
"No on 147" campaign in Montana. This victory prevented the reintroduction of cyanide mining.
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Working for Environmental Media Services in 2002, BRS’ focus group research and consulting
for a coalition of conservation and smart growth groups in the
Kalispell area of Montana, has helped to initiate a warmer climate
for a conservation agenda.
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BRS research and message advice launched the “Dirty Gold”
campaign by Earth Works to reform the laws and practices of international gold mines.
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BRS created a benchmark of public
attitudes toward forests in New England, in its New England survey
on forest issues in 2002 (Kendall
Foundation).
BRS helped The
Nature Conservancy
understand the public dynamic for preserving open space in
California and Ohio. Focus groups and surveys brought issues to
light that helped TNC effectively take its case to the
public.
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BRS informed a national public education
effort on the health of oceans by The
Ocean Project --
representing the nation's leading zoos, aquariums, and science
museums. Our focus groups and survey formed the basis for new
thinking by the institutions on how best to communicate the
importance of oceans.
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BRS opened a window on how the American
public understands and what it still needs to know to become more
involved in fighting global warming and the emergence of
widespread antibiotic resistance. Both of these projects involved
focus groups for the Union of Concerned
Scientists.
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BRS developed the national
communications strategy for increasing public awareness and
concern for biodiversity. As The
Biodiversity Project and
numerous environmental groups began a long-term effort to raise
the profile of biodiversity, BRS' research revealed the values and
information that would raise this important issue.
